Stop running your business on the fly
From the Truck: The Contractors Business Academy gives trades and field service owners the training, tools and systems to actually run your business - not just survive in it.
You're great at your trade. You built something real.
But the invoices pile up, the phone won't stop, and you're still quoting jobs at midnight from the cab of your truck. You didn't start a business to work like this.
Most contractors never got trained on the business side. You learned the craft — not the cash flow. The tools — not the systems. The job — not the growth.
That's exactly why we built this.
About
I offer the best business solutions exclusively for construction and trade services in Canada
Hello, my name is Lisa Coates, and I know from experience what it's like to build a real business from the ground up in Atlantic Canada.
As the founder of From the Truck: The Contractor Business Academy, I work with trade and field service owners who are ready to stop surviving and start actually growing — with practical tools, honest coaching, and zero fluff.
No corporate jargon. No theory that doesn't apply on a job site. Just what works
Help YOU Book Higher-Paying Clients
Improve Productivity
Increase Profitability
Where Do You Want to Start?
Level 1: First Win Kit $17 PLUS HST
Your first step. Get the quick wins that show you what's possible when you run a tighter operation.
Level 2: Fix My Business 90-Day Business Reset $47 PLUS HST
A DIY for business owners to start learning strategic business planning. In this course, you will identify ONE obstacle in your path and achieve incremental wins. Highly recommended for competitive people
Level 3: Built On Purpose Workshop
Waitlist - $97 plus HST VIP Waitlist $197
Live Workshop with VIP option for select group with Q&A at the end of the class and a copy of the recording to keep
Clarify your mission, vision, and values — then build a business that actually reflects them
Level 4 : Transformation Workshop
Waitlist - $197 VIP Waitlist $297
For businesses ready to scale with intention, I offer this executive training that delivers C-suite operational leadership precisely when and where you need it most. This is a game-changer for the backbone of our regional economy — seasonal businesses — that require the experience and strategic oversight to keep building a profitable company year-round. The result? A leaner, more agile operation led with confidence, built to perform every season, not just survive it.
FAQS
Got Questions, I've Got Straight Answers
Who is this for?
This is for tradespeople, subcontractors and trade service business owners who are great at their craft but struggling with the business side with estimating, cash flow, systems, marketing, or just feeling like they can never get ahead. If you're running your business from the cab of your truck, you're exactly who we built this for.
Do I have to be Nova Scotian?
Nope. I'm based in Northern Nova Scotia, Canada, but serve contractors across Canada. The business problems we tackle — cash flow, pricing, systems, burnout — don't care what province you're in
What industries do you work with?
Electricians, plumbers, HVAC techs, roofers, painters, general contractors, landscapers/snow removal companies, hardscapers, eavestrough and gutter companies, interior decorators, home stagers, asphalt companies, handyman companies and most field service businesses. If you're quoting jobs, managing a schedule, and invoicing clients, this applies to you
I'm just starting out, is this too advanced for me?
The First Win Kit is the perfect starting point. It's designed to give you quick, practical wins right away — no business degree needed, no fluff. Start there.
I've been in business for years — is this still relevant?
Yes. A lot of experienced tradespeople come to me because they've built something real, but it's running them instead of the other way around. The 90-Day Business Reset is built exactly for that situation.
How is this different from other coaching companies?
I don't teach theory. Everything is built specifically for trade and field service businesses — the way they actually run. No suits, no corporate jargon, no advice that doesn't survive contact with a real job site.
How much does it cost?
I have options at every stage. The First Win Kit is $17 CAD. The 90-Day Business Reset is $35 CAD + HST. Built On Purpose Workshop pricing varies — check the current offer on the page. No hidden fees, no long-term contracts.
Do you offer payment plans?
My entry-level offers are priced to be accessible without a payment plan. For higher-ticket programs, payment options may be available — reach out to us directly at [email protected]
How do I know if I'm ready?
If you're reading this, you're ready. The first step is the hardest one, and the First Win Kit exists to make that step as small as possible.
I have more questions, how do I get in touch?
Email us at [email protected] or call (902) 906-0104. We're real people and we respond.
Get In Touch
